food styling

Spotlight: FeedFeed + Figgy Pops Stop Motion

When it comes to making videos, stop-motion animation has long been my favorite of project to work on. I grew up in a Monty Python family, and I started making my own short films inspired by Terry Gilliam's work as soon as I had access to a video camera. With so much focus on stop motion animation in the online video world these days, it's been greatly satisfying to be able to make this hobby of mine a part of my career as a food stylist. Here's one of my favorite projects so far, a lush, detailed advertorial video for FeedFeed + Figgy Pops.

New Work: Hudsonville Ice Cream Packaging

Last summer I had the great pleasure of spending some of New York City's hottest weeks in the cool (ok, downright cold) walls of Michigan's Hudsonville Ice Cream factory in the suburbs of Grand Rapids. Photographer Hadley Henry and I teamed up with local branding agency Rocket Science to shoot the images that would completely redesign the brand's look and feel by elevating it's packaging to compete with artisanal grocery store brands. The whole experience was a food stylist's dream come true  — a wonderful, trusting team which afforded us the freedom to make creative decisions as needed, not to mention the unlimited ice cream and dry ice! 

Inside the Hudsonville Ice Cream Deep Freezer

Inside the Hudsonville Ice Cream Deep Freezer