New Work: Hudsonville Ice Cream Packaging

Last summer I had the great pleasure of spending some of New York City's hottest weeks in the cool (ok, downright cold) walls of Michigan's Hudsonville Ice Cream factory in the suburbs of Grand Rapids. Photographer Hadley Henry and I teamed up with local branding agency Rocket Science to shoot the images that would completely redesign the brand's look and feel by elevating it's packaging to compete with artisanal grocery store brands. The whole experience was a food stylist's dream come true  — a wonderful, trusting team which afforded us the freedom to make creative decisions as needed, not to mention the unlimited ice cream and dry ice! 

 Inside the Hudsonville Ice Cream Deep Freezer

Inside the Hudsonville Ice Cream Deep Freezer